Sad Sam & Honey® Success Timeline
Worldwide licensing success followed throughout five continents, solely based on the characters' lovable and endearing visual appeal.
The property enjoyed more than two decades of strong consumer products sales with over 100 licensing partners in a plethora of product categories, with plush toys always at the forefront.
Sad Sam & Honey® were award winners, of the Family Fun Magazine "Toy of the Year" Award in 1997 as well as recognition as winners at FAO Schwartz flagship stores.
In 2004 Sad Sam & Honey® celebrated their 24th year with Applause and OVER $500 MILLION IN WORLDWIDE RETAIL PLUSH SALES since the characters' introduction.
After the dissolution of Applause in 2005, plush toy rights reverted back to Sad Sam & Honey's owner George Valentino, with the development of direct-to-retail plush programs featuring Sad Sam®, Honey® and other Sad-Eyed® characters.
In 2013, Aurora World was licensed for Sad Sam & Honey® Plush toys.
Today, this classic and well-loved property has been re-branded with an aggressive marketing plan to touch a whole new generation!
Social media, entertainment initiatives and charitable partnerships to support No-Kill animal shelters and sanctuaries, and much more are at the forefront to grow this timeless brand.
Sad Sam®, Honey® and the Sad-Eyed® friends are owned by George Valentino, who is the Chairman and CEO of Sad Sam& Honey LLC. This corporation is a subsidiary of Creative Endeavors Ltd. which is the sole worldwide Licensor for Sad Sam & Honey® and the Sad Eyed Family of characters.